Ask For Email Addresses From Prospects On The Phone

Email is a very cost efficient way to advertise to your clients. Heck, its practically FREE.

You indeed want to harvest emails as prospects call for information and as clients book appointments. The biggest obstacle Ive found is talking the receptionist into asking for the email. She feels if she gets a few negative responses, people dont want to give out their email.

And its true. People dont want to give out their email. It depends on how you ask them for it. Its your job to train people answering the phone to correctly ask.

Dont just say, Can I have your email address? The first response will be NO much of the time.

First, give them a reason why you need it. Tell them, So we can send you a confirmation for your appointment and some tips on how to get ready for our service, what is your email address?

Youre giving them a good reason. Then, youre assuming they will give you their email. There should be no hesitation in your voice. Kind of Oh, by the way, what was your email address?

The same type of questioning works for prospects who are gathering information on the phone and not quite ready to book an appointment.

Before you get off the phone, say, We have some detailed information about ---------- (what you were just talking about), if I could get your email address, Ill send you the link.

If theyre interested, theyll give you their email. If theyre not interested, they werent going to buy anyway. Send them on their way.

The main idea is to get over the fear of asking for an email address. Then, begin asking with the best formula. Yes, some consumers are scared to give it out. They fear you will spam their email box or sell their address to another company.

First, always give a Reason Why..

Always tell them what you want to do with their email address first, it will put them at ease. If there are any objections after you tell them, let them know you would never spam them or sell their address.

As a last note, tell them youre out to make friends, not enemies. You wouldnt do anything with their email address they wouldnt want done. If they strongly disagree in giving the address out, so be it. Just book the job and gain a new customer.

John Braun is a copywriter with Hitman Advertising. John specializes in helping home service businesses improve their advertising and marketing return. He has a system called "Secrets to Highly Profitable Advertising."

To get your FREE REPORT entitled How To Choose The Most Profitable Advertising for your service business, visit http://www.HitmanAdvertising.com

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